We agree. The Heart Studio products are slightly costlier than other places.Creative process is a subjective one and the way in which each and every artist works differs.We don’t outsource the jewellery production. We take care of everything in-house. So, the longer duration & hence higher value of our products.We use premium quality resources / base materials. For example terracotta clay can be bought for even ₹80 / kg & also for ₹250 / kg depending on the quality.Each piece in our catalogue is unique. So, the higher value.Apart from the production cost, we also have media cost for photography & videography, cost of content writing for the website, social media & marketing cost.Added to these are website domain, hosting, security & miscellaneous charges associated with an eCommerce website like this.More importantly, we have the Goods & Services Tax (GST), payment gateway charges, bank charges, etc.
In essence for every ₹100 that you pay almost ₹23 is spent on taxes & charges that we have to pay.Most importantly, we deserve the premium that we charge! Don’t you think so?